BBC Future article featuring Sarah Duncan …..

The language brands use to promote their environmental sustainability can be misleading and unverifiable. How do you spot a buzzword from a real claim?

Green. Bio. Natural. Clean. Organic. Eco-friendly. Sustainable.

These are words we are confronted with constantly: on billboards, online and on TV. They are pervasive in advertising and appear on the products we see on supermarket shelves. But what do they really mean and how do companies use them to convince environmentally conscious consumers to buy their products?

Read the full article here